As soon as envelopes were used for sending business letters and advertisements in the mid-19th century, it was quickly realized that the envelope (cover) itself could be an advertisement; the potential customer could be influenced before they even tore open the envelope. Even if someone did not see the contents, they saw the logo and image.
When postal cards were created later in that century, businesses found them very useful for advertisements (and they only cost a penny). The images on postal items from around the turn of the 20th century are very collectable. I hope that this group (4 of 4) of such images provides a window into those times far gone. Many of the advertising images are examples of the finest art of the engraver and illustrator.
If you are interested in collecting advertising covers, be sure to check out Jim Forte's postal history search page. Just search for 'advertising'.
(Legal Stuff) These images are provided for educational and research purposes ONLY. If you use them for anything commercial, you are on your own. Some of the images here, although scanned from items over 100 years old, may STILL be COPYRIGHT or TRADEMARK for the companies that use them. In some cases, the companies may STILL be using them in 2020. You have been warned.
CLICK ON THE THUMBNAIL IMAGES TO VIEW A LARGER IMAGE
Overall Ad Cover for Put-in-Bay Ohio -- This cover has multiple interests: (1) It pays first class postage with a Parcel Post stamp, used in August 1913, (2) The stamp is cancelled by a Columbia slogan cancel associated with the big event in Put-in-Bay, and (3) the cover is an overall printed advertisement for a resort on South Bass Island, Put-in-Bay, Ohio
Music Publisher Advertising Cover
-- This cover is nearly full of advertising copy, showing what the White, Smith and Co. publishers offered. It was sent from Boston in 1883, and shows a Wesson handstamp canceller.
In that era before the Victrola (and radio), the sheet music publishing business was very big, as everyone needed some music to put on their parlor piano.
Buck Brothers Tools Logo of Deer Head (with Rack)
-- This cover has an excellent image of a buck with rack. It advertises the tools from Riverlin Works, Millbury, Massachusetts. The cover is cancelled 1912.
A history article about the Buck Brothers.
Tea Advertisement
-- This is the image of the return address portion of an illustrated cover from a grocer. The illustration is printed in a very nice carmine color, and includes not only the tea packaging, but the hand holding it. The name of the company selling this tea appears to be the Martin Gillet Co., Baltimore, Maryland. This cover dates from about 1900.
The label on the package states that the tea is 'pure'. This was a major issue in those days, as tea adulturation was very common. In fact, many products were filled with trash and junk to cheat the consumer. The Pure Food and Drug Acts of those times were an attempt to prevent such cheating. Until very recently, there was an official 'Tea Taster' for the United States, a position created more than 100 years ago to test and approve all imported tea products.
L. C. Smith Typewriter
-- This advertisement appeared on a cover from the L. C. Smith company, an early manufacturer of typewriters. Note that the image shows the typewriter breaking both the pen and the sword!
When I was in school in the late 1950's and early 1960's, I learned to type on such a monster. Take it from me, the Smith typewriter is very heavy!
The cover dates from about 1900.
Logo for Bear Lithia Spring Water
-- This scan is from the left-hand portion of an illustrated advertising envelope from 1912. There is strong collector interest in this type of cover, primarily because the illustrations are very colorful, and their presence often enhances the value of the postal history item. This cover advertises Bear Lithia Water. I like it because it has a bear in the illustration.
I have some experience with Lithia Water, at least that from Ashland, Oregon. I spent three summers during college in Ashland, the Western 'home' of Lithia Water. Around the turn of the 20th century, Ashland was a watering hole, much sought-after by people taking the 'cure'. (Note that Lithium has been used as a medication for many years.)
While mineral springs are still very popular in Europe (and fully integrated into the health-care system), they declined in the U. S. early in the 20th century. Undoubtedly, Bear Lithia Water was a popular 'remedy' in its time.
Unfortunately, the lithia water in Ashland had a very strong metallic flavor, and you had to hold your nose and drink it quickly. I have been told that the brand of water advertised here does not have a strong flavor, and the springs are still operating in the Shenandoah Valley of Virginia.
My Webpage of Old Advertisements on Cover
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Updated
7/22/20, 2:59 PM